Who said “The ability to learn faster than competitors may be the only sustainable competitive…”?

Verified

Arie de Geus. A published source records them saying or writing it.

SourceArie P. de Geus, "Planning as learning." Harvard Business Review, March/April 1988: 70-74.

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“The ability to learn faster than competitors may be the only sustainable competitive advantage.”
VerifiedArie P. de Geus, "Planning as learning." Harvard Business Review, March/April 1988: 70-74. · evidenceCompetition
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Cite this quote

For academic work, cite the original where you can: Arie P. de Geus, "Planning as learning." Harvard Business Review, March/April 1988: 70-74..

APA

Geus, A. d. (n.d.). The ability to learn faster than competitors may be the only sustainable competitive advantage. [Quotation]. Famous Quotations Network. Retrieved October 24, 2026, from https://www.famous-quotations.com/quotes/10606-the-ability-to-learn-faster-than-competitors-may/

MLA

Geus, Arie de. “The ability to learn faster than competitors may be the only sustainable competitive advantage.” Famous Quotations Network, https://www.famous-quotations.com/quotes/10606-the-ability-to-learn-faster-than-competitors-may/. Accessed 24 Oct. 2026.

Chicago

Geus, Arie de. “The ability to learn faster than competitors may be the only sustainable competitive advantage.” Famous Quotations Network. Accessed October 24, 2026. https://www.famous-quotations.com/quotes/10606-the-ability-to-learn-faster-than-competitors-may/.