“Writing ought either to be the manufacture of stories for which there is a market demand -- a business as safe and commendable as making soap or breakfast foods -- or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”
Cite this quote
APA
Cather, W. (n.d.). Writing ought either to be the manufacture of stories for which there is a market demand -- a business as safe and commendable as making soap or breakfast foods -- or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values. [Quotation]. Famous Quotations Network. Retrieved October 24, 2026, from https://www.famous-quotations.com/quotes/42826-writing-ought-either-to-be-the-manufacture-of/
MLA
Cather, Willa. “Writing ought either to be the manufacture of stories for which there is a market demand -- a business as safe and commendable as making soap or breakfast foods -- or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.” Famous Quotations Network, https://www.famous-quotations.com/quotes/42826-writing-ought-either-to-be-the-manufacture-of/. Accessed 24 Oct. 2026.
Chicago
Cather, Willa. “Writing ought either to be the manufacture of stories for which there is a market demand -- a business as safe and commendable as making soap or breakfast foods -- or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.” Famous Quotations Network. Accessed October 24, 2026. https://www.famous-quotations.com/quotes/42826-writing-ought-either-to-be-the-manufacture-of/.