Who said “Business today consists in persuading crowds.”?

Verified

Gerald Stanley Lee. A published source records them saying or writing it.

SourceCrowds (1913), Book II, Chapter V.

Evidence: Wikiquote · How we check

Source checked · Something wrong? Report a correction

Cite this quote

For academic work, cite the original where you can: Crowds (1913), Book II, Chapter V..

APA

Lee, G. S. (n.d.). Business today consists in persuading crowds. [Quotation]. Famous Quotations Network. Retrieved October 24, 2026, from https://www.famous-quotations.com/quotes/8901-business-today-consists-in-persuading-crowds/

MLA

Lee, Gerald Stanley. “Business today consists in persuading crowds.” Famous Quotations Network, https://www.famous-quotations.com/quotes/8901-business-today-consists-in-persuading-crowds/. Accessed 24 Oct. 2026.

Chicago

Lee, Gerald Stanley. “Business today consists in persuading crowds.” Famous Quotations Network. Accessed October 24, 2026. https://www.famous-quotations.com/quotes/8901-business-today-consists-in-persuading-crowds/.